People for Research have just launched an exciting new project. We wrote about “Testing for total usability” back in February, but we moved from words to action and the result is our new campaign ‘Make The Web Accessible’.
This campaign will unfold during 2016 to promote online and digital accessibility. Not only do we want to inspire our clients and other companies to recruit more disabled people to test their products, but we also want to encourage people with accessibility issues to become part of the PfR community.
We intend to do this by publishing more blogs, interviews and case studies about digital accessibility and usability testing, sponsoring events and donating to charities that work with disabled people.
Our first partnership has already been confirmed. People for Research will sponsor the Players Sprint Triathlon, organised by the MS Bristol Therapy Centre and scheduled to happen on 2nd October 2016 in Bristol.
The MS Bristol Therapy Centre is part of a national network of similar centres, which support and provide a range of treatments and therapies for people with multiple sclerosis in Bristol, Somerset, North Somerset, Bath and North East Somerset, South Gloucestershire and Monmouthshire.
Depending on how advanced the condition is, people with multiple sclerosis may need assistive technology to browse the web or use other digital products. Just like it’s important to test a web page and make sure it is user-friendly, it’s also essential to make sure that people with specific accessibility needs can enjoy the same products as the users who don’t require assistive technology.
That is why the motto ‘Make the web accessible’ is the nucleus of our campaign, along with the hashtag #MakeTheWebAccessible, which will help us spread the word on social media.
We have also invited bloggers to write guest posts that we will publish over the next few months. Selina Litt, the founder of the blog ‘Insight Out’, is our first guest!
Our team members will also be in the spotlight. Project Managers Helen and Owain will soon share their experiences when recruiting people with accessibility issues to take part in market research and usability testing.
We are looking for more partners to join our campaign, as well as more people with accessibility issues to join us and take part in paid research and usability testing, so spread the word!
If you have any questions about this campaign or the sign up process, please email email@example.com or call the office on 0117 921 0008.