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5 benefits of running remote unmoderated research (including surveys)

By Vicky Karran

Head of Projects

Published:

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We are pleased to announce the launch of our new survey service, which will ensure that your remote unmoderated studies deliver even better quality data and actionable insights. Our team has spent the last few months developing a variety of packages and options that can be customised according to your needs, as well as growing our knowledge on how to best recruit the users for your remote research sessions and quantitative surveys: this includes our recent certification in questionnaire design by the Market Research Society (MRS), as well as GDPR training, meaning you are in safe hands when running your survey or online task in collaboration with People for Research.

We can now build your surveys, tree tests, and card sorts, as well as offer consultancy on how to get the most out of your unmoderated tasks. This not only frees up your time, but also gives you the peace of mind that you are GDPR-compliant and that your study has been constructed in a way that is tailored to delivering the best actionable insights.

At People for Research, we are advocates of using data to make informed decisions, so we have listed five reasons to support our thinking when it comes to surveys and online tasks.

Identify key audiences/profiles

Looking to invest in in-depth sessions or focus groups? Before taking the plunge, large scale quantitative studies or surveys can help establish or fine-tune your audiences and/or prospective customers. These results can then inform who is worth targeting as part of your wider programme of work, allowing you to maximise the power of data-driven profiling.

Test your hypothesis

Creating a hypothesis is always a good starting point to research; testing those hypotheses with a healthy pool of participants is even better. We have had clients come to us with an idea of who their consumers are, to quickly learn that their key prospective buyers were, in fact, an entirely different group of people. In the case of one specific client, a quantitative study ran in collaboration with the PFR team ended up changing the entire direction of the project (ahead of any heavy investment!).

Involve participants that are otherwise unavailable

Not all lifestyles or schedules are conducive to face-to-face research: pilots may be travelling internationally, those working on oil rigs can’t always tell you where they will be based next week, and for stay-at-home parents, for example, it might not be easy to find someone to look after their children. Remote unmoderated research allows these people to give their opinion and have their voices heard, regardless of their schedules or location.

Multi-tasking at its finest

Face-to-face research can be time-consuming and, let’s be honest, intense when running back-to-back sessions. And whilst this type of research is an excellent discovery or testing tool, you are only human and will be limited in the amount you can run at any given time. I’m sure the idea of running 1,000 moderated sessions in the course of two weeks might make the blood run cold, but remote unmoderated studies will allow you to test with hundreds or even thousands of participants in a short space of time.

Be everywhere at once

Research works best when it is representative of the wider population, and not limited to one or two locations that may work for you. Regional variations can be both diverse and significant and shouldn’t be overlooked based on limited budgets that do not allow for the travel or hotel expenses. Remote unmoderated studies allow you to capture data from all locations at once, without the time or budget constraints!

Click here to watch a useful webinar with PFR’s Business Development Director Jess Lewes and remote research advocate Adam Babajee-Pycroft, where these two experts discuss the benefits of remote research.

Where do we come in?

Remote unmoderated research has multiple benefits for both research teams and participants alike, and opens avenues beyond budget, logistic or time constraints. This is the key driver behind People for Research’s new online task service, which we hope will enable our clients and participants to connect in a meaningful, yet accessible way.

We have tailored the service to ensure we are able to deliver all the added benefits of quantitative studies, whilst mitigating any risks traditionally associated with not being able to speak face-to-face. These include strategic questionnaire design and logic to produce valid responses and carefully crafted pre-qualifying questions to identify suitable participants, among other features built around the insights you are looking to gain from the study.

Whether you are looking for business professionals, specific consumer behaviours/attitudes or for participants with access needs, we would be happy to help – drop me an email at vicky@peopleforresearch.co.uk to find out more.

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If you would like to find out more about our in-house participant recruitment service for user testing or market research get in touch on 0117 921 0008 or info@peopleforresearch.co.uk.

About the author: Vicky Karran is one of the Head of Projects at People for Research, leading one of our recruitment teams, as well as our in-house survey and online task expert. Besides overseeing most of consumer-focused user recruitment at the office, she enjoys talking to clients about the benefits of remote research and quantitative tasks.

About People for Research: We recruit participants for UX and usability testing and market research. We work with award winning UX agencies across the UK and partner with a number of end clients leading the way with in-house user experience and insight.

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