1st March 2019
Greater flexibility for participants and ability to involve people in different locations: these are just two of the advantages of running remote user research. Recruiting for and planning remote sessions was the topic of our third webinar, with special guest Adam Babajee-Pycroft, Managing Director at Bristol-based user-centred research and design agency Natural Interaction.
During this webinar, we discussed the essence of remote user research, listed the key tools available, and shared tried-and-tested ways to plan your recruitment and remote sessions. Keep reading to find out the top tips shared by both our guest and our host Jess Lewes, People for Research’s Business Development Director and user recruitment expert.
Adam kicked-off his description of what remote research is with a bold statement: “remote moderated research delivers the same value,” by using key tools such as surveys, remote video conference and self-moderated software, and dedicated remote usability testing tools. However, before deciding on which tools to include in your sessions, you need to find the right participants to use them.
Finding the right users to take part is especially important if you are running self-moderated research. You’re relying on the participants to use the platform by themselves and think out loud; not all participants will be able to do this.
So, how do you make sure you are on the right path? Follow these four steps to get started:
Write a recruitment brief – this will help you define who you want to test with and provide clear guidance if working with partners, such as user recruitment agencies like People for Research.
Choose the right recruitment method – some of the options are third-party agencies, using your own customers, going to self-moderated platforms (at your own risk!), or recruiting yourself.
Consider how you’ll screen people – screening people and building an initial relationship with them will increase your rate of attendance, among other advantages.
Check tech compatibility – this is especially important when testing with disabled participants, who may require the aid of assistive technology.
According to Adam, planning will help you to:
Define who your participants are
Choose your tool
Ahead of running the sessions, don’t forget (once again) to test the test by checking the software and, if you can, asking someone outside the process to do a test run.
If you would like to listen to the whole webinar, click the video below:
Keep an eye on our blog and Twitter (@people4research) to find out more about future webinars or sign up to our mailing list to get regular updates.
If you would like to find out more about our in-house participant recruitment service for user testing or market research get in touch on 0117 921 0008 or firstname.lastname@example.org.
At People for Research, we recruit participants for UX and usability testing and market research. We work with award winning UX agencies across the UK and partner up with a number of end clients who are leading the way with in-house user experience and insight.