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User recruitment brief: how to write one and what to consider

By Maria Santos

Digital Marketing Manager


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We recently hosted our first webinar at the People for Research offices and were lucky enough to have Emma Howell, Research Director at cxpartners, as our guest, sharing top tips on ‘How to write a user recruitment brief’.

The idea to organise this webinar was born from a co-blog written by Emma and published on our website back in November 2017, focused on how researchers and recruiters can best work together to get useful insights from the right participants. When working on this content, both Emma and Jess Lewes, People for Research’s Business Development Director, agreed that the starting point that sets the perfect foundation for a positive recruitment and research project is the user recruitment brief – and this led to the idea of doing a webinar together.

During the webinar, Emma Howell and Jess Lewes dissected the purpose of a brief for user recruitment, how to write a good briefing document, the timeframes that need to be considered and GDPR considerations. If you didn’t catch the webinar, you can now watch the video of the session and find out how to perfect your brief-writing technique.

If you have any ideas for future webinars such as what GDPR means for user recruitment and user research or how to create a good screening document to help with your user recruitment – these are just a couple of ideas on the table – then drop Jess an email at

To make sure that you find out and register for our webinars, sign up to our newsletter! You will also receive some of our latest blogs and our bi-annual magazine.

If you would like to find out more about our in-house participant recruitment service for user testing or market research get in touch on 0117 921 0008 or

About the author: Maria Santos is the Digital Marketing Manager at People for Research. You can find her on the People for Research’s Facebook or Twitter accounts, regularly engaging with potential participants, market research experts and the UX community.

About People for Research: We recruit participants for UX and usability testing and market research. We work with award winning UX agencies across the UK and partner with a number of end clients who are leading the way with in-house user experience and insight.

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