Become a person for research Log in Sign up

UX Bristol 2018: Another year of UX Brizzleness

By Jess Lewes

Business Development Director

Published:

UX Bristol 2018, as always, had a collaborative and inclusive feel; there were three tracks of workshops and the emphasis was on participation.

Ahead of the conference at the M Shed, the team behind the event sent out a survey to ticket holders to understand which workshops would be the most popular, so they knew in advance how to organise the sessions. I chose workshops that would have the most relevance to user recruitment.

The first session of the day was ‘Interviewing Users’ with Adrian Howard, as our screening process at People for Research requires many different skills used when interviewing. Initially we were asked to get into groups of three, preferably with people we didn’t know. We took it in turns to be the speaker, the interviewer, and the observer, and took instructions from Adrian on what to talk about and how to ask questions so we could test out three different theories.

ux bristol 2018

Adrian Howard shared interviewing skills.

The session was aimed at showcasing certain key skills and behaviours such as the ability to summarise and reflect back, as well as the art of listening – not just waiting for the other person to finish speaking so you can ask your next question. The workshop also opened up into a really useful conversation about consent and ethics of how to handle certain situations that may arise.

It made me consider our aim for transparency at PFR when promoting research opportunities. This is not just important for the people who want to participate so they know what they are putting themselves forward for, but it’s also relevant for the person who will be conducting the research, so they are not put in a position where they have to interview someone who was not briefed properly on what to expect (for example, informed that the session would be filmed).

Adrian has a huge amount of experience and shared some excellent stories which helped give context and validity to his advice – I was reminded of Steve Portigal’s talk and book on user research war stories.

ResearchOps and data protection

Another UX Bristol 2018 workshop that would have linked in well to this was ‘Pssst! Silence: a great collaborator’ by Ajara Pfannenschmidt. I spoke with a couple of people in the coffee break who had been in this workshop and they were buzzing about the experience or what is possible when completely silent.

I chose instead to attend a workshop on stuff you collect about users with Kate Towsey, who is behind the conversation around the topic ‘should we operationalise research?’. This workshop required participants to map where ‘stuff’ such as data, photographs, videos, consent forms go, to visually track just how many places we use to store information.

ux bristol 2018

Kate Towsey talked about operationalising user research.

This workshop showed just how impossible it is to keep things in just one place and avoid duplication. The new General Data Protection Regulation (GDPR) has forced us to consider how we can reduce risk when handling data. At People for Research, we have, of course, put certain policies in place to ensure compliance and there is more information on our blog about making user recruitment GDPR compliant. The workshop, however, presented an excellent opportunity to help consider what might be missed when capturing data.

Chi Chui Tan ran a workshop at UCD Bristol, the monthly meetup I help to organise, but I missed it as I was in London running a workshop on user recruitment at User Research London with our Digital Marketing Manager Maria Santos, so I was really pleased to attend her workshop on designing for global audiences at UX Bristol 2018.

ux bristol 2018

Chui Chui Tan talked about designing for global audiences.

Chui Chui’s essential tips included:

 Translation isn’t the same as localisation.

Don’t make decisions based solely on market research or assumptions.

Be open-minded and curious.

These tips are also useful for considering the best way of being inclusive when recruiting global audiences who live in the UK. We have a very diverse user database and working with a range of clients that include government departments means that we are often asked to recruit non-UK nationals living in the country.

The final workshop I attended was by Emma Howell from cxpartners and focused on bias in user research. This is a subject I am very interested in, as I am highly aware of the limitations our bias might put on user recruitment. Using an external user recruiter can remove some of the bias that comes from being heavily involved in the development of a new product or service, but there is still work to be done on how to further reduce implicit bias that we are all subject to.

ux bristol 2018

Emma Howell talked about bias in user research.

Emma’s workshop linked nicely in to the lighting talk I gave on assumptions and implicit bias in user recruitment, the same lightning talk I gave at UX in the City. We are already looking forward to next year’s UX Bristol!

Sign up to our newsletter to get content like this in your inbox!

More blogs?
User Research London 2018 – highlights


If you
 are organizing a conference or event and would like to find out more about how People for Research can help, please get in touch on 0117 921 0008 or info@peopleforresearch.co.uk.

jess lewesAbout the author: Jess Lewes is the Director of Projects at People for Research, and is passionate about supporting the UX and market research community with high quality recruitment. She is also a source of knowledge for best practice in participant recruitment.

About People for Research: We recruit participants for UX and usability testing and market research. We work with award winning UX agencies across the UK and partner with a number of end clients who are leading the way with in-house user experience and insight.

Contact us

Contact us for…

Consultation

Pick our brains, we love chatting about people and how to find them.

Quotes

Each brief is unique, for a cost for your particular brief, please contact us.

Viewing facility / usability lab

People for Research have a flexible lab space, with the ability to host usability testing, focus groups and in depth interviews.

People for Research
Suite 302
QC30
Queen Charlotte Street
Bristol
BS1 4HJ

London Office:
91 Wimpole Street
Marylebone
London
W1G OEF

Also visit us here