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UX in the City Manchester 2018: implicit bias in user recruitment

By Jess Lewes

Business Development Director

Published:

UX in the City are practical user experience events run by Software Acumen – the team behind UX Scotland and UX Cambridge –, specialists on how to plan conferences that cater to all levels of experience and UX in the City Manchester is no different.

The even spans two days and there are several tracks each day, which allow people to select from different event types and topics. From case studies to workshops and hands-on sessions, there is enough variety to ensure that I will find something that relates to user recruitment.

I am especially interested in the keynote on day two by Fiz Yazdi, Managing Director at cxpartners. The keynote is about the importance of consultative selling skills to enable you, as a UXer, to do the work you want to do. Selling and personal skills are often underrated as they are intangible and, unlike other skills, it is not so easy and straighforward to assess someone’s abilities.

These kinds of intangible skills are essential in user recruitment, as often we are trying to include people in research who are nervous or tentative, and it is our job to reassure them. For example, we explain that is it not them being tested, but the website or the app – it is usability testing; not user testing. So I expect Fiz’s talk to be hugely beneficial.

I also have the pleasure of doing a lightning talk about implicit bias and assumptions in user recruitment. This talk is the start of the journey to explore the bias that is introduced during the research process, as part of our overall goal to improve the level of user recruitment.

If you don’t have a ticket to UX in the City Manchester yet, please use my discount code UXMJess to get a 10% discount on your ticket. You can grab yours here!

The last lightning talk I gave was at UX Bristol in 2017, where I focused on recruiting for virtual reality (VR) and augmented reality (AR) research and testing projects. Watch the video below or click here to watch it on Vimeo.

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If you would like to find out more about our in-house participant recruitment service for user testing or market research get in touch on 0117 921 0008 or info@peopleforresearch.co.uk.

jess lewesAbout the author: Jess Lewes is passionate about making research user-centred, and she is a source of knowledge for how to approach the recruitment process to get the best results for your UX research and testing. Jess is available to speak at your event, conference or company workshop.

About People for Research: We recruit participants for UX and usability testing and market research. We work with award winning UX agencies across the UK and partner with a number of end clients leading the way with in-house user experience and insight.

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