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Getting ready for GDPR – General Data Protection Regulation

By Neale Pritchard

Chief Operating Officer


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The General Data Protection Regulation (GDPR), coming into force in the UK on 25th May 2018, is an update to current data protection law and will affect every individual in some way. The Information Commission’s Office have put together 12 steps that all businesses can take now, which could be a good starting point if you have yet to prepare.

The GDPR is not necessarily a major change in data protection regulation for companies already in compliance with existing regulation, but because of the profile it has gained, and will gain in the coming months, many companies will realise that their current compliance with data protection legislation leaves a lot to be desired. Therefore, there may be a lot to be done in a short space of time.

GDPR – what are PFR doing?

As People for Research specialise in recruiting people to take part in user research and usability testing, often to very specific recruitment criteria, we capture a lot of data from our participants during that recruitment process. This data is mainly used to check that people are eligible to participate in the research session.

This means we take data protection very seriously and have invested significant time preparing for GDPR to ensure we are ready to make any required changes to be compliant. Plus, this is an excellent opportunity to review all our processes and consider what we could improve in the interest of our participants.

The full meaning of terms contained in the GDPR are still being defined; once they are, People for Research will be writing a series of blogs in the new year with guidance and checklists to help anyone involved in running research and user recruitment.

We will also be working closely with our current clients to provide support and ensure we are providing the required data in a secure and responsible way.

What can you do?

The official source for information is the Information Commissioner’s Office. It would be a good start to read some of the content they have shared about what the GDPR is and the guidance they are offering about this new regulation.

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If you would like to find out more about our in-house participant recruitment service for user testing or market research get in touch on 0117 921 0008 or

About People for Research: We recruit participants for UX and usability testing and market research. We work with award winning UX agencies across the UK and partner with a number of end clients who are leading the way with in-house user experience and insight.

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