Recruiting from customer data?
Data has revolutionised every field of business, from manufacturing to marketing. So, why not use it to help with participant recruitment? No one knows your customers better than you – if you have customer data that can help us identify and engage relevant participants for your user research and usability testing, it could simplify the recruitment process and reduce costs.
People for Research have created a dedicated process to get the best out of customer data when identifying and screening participants, as well as supporting clients demystify the General Data Protection Regulation (GDPR) and the implications this has on sharing data.
These five benefits show why we have developed our new process and why you should partner with People for Research if you are looking to include your customers in your digital research strategy.
1. Faster and smoother recruitment experience
People for Research are professional participant recruiters, the process has been developed after years of recruiting from customer data sets and experiencing delays due to not getting the data we need. The PFR process has proven to be the fastest recruitment process, providing a smooth experience for both client and customer.
2. Data cleansing
Our process requires customers to share up to date information that is relevant the research project at the start of process, before we pick up the phone to start the screening process. This enables us to fill in any gaps in your data, and can help cleanse any historic data that may not be accurate.
3. Better targeting and screening of people
The more detailed accurate information you can provide about your customers to the recruiter, the better. It means you can target suitable participants from your pool of customers more successfully and potentially faster. If customers feel that the research is relevant to them they will be more engaged.
4. Support creating invite content
People for Research specialise in engaging diverse groups of people in research, and as a result can create invite content to send out to your customers to ensure transparency at every stage of the process.
5. Advice on getting the best response
People for Research can provide advice and guidance based on our professional experience on how to generate a good response to any outgoing call for participation. As well as how to generate a decent data set from which to recruit.
6. Support with ongoing research
If you’re conducting ongoing research, and require fresh participants for each round, we can manage your customer data on an ongoing basis so that you don’t have to send a new mailshot each time. This streamlines the recruitment process and reduces the amount of work for you!
More information about recruiting from customer data (and some free tips!) on the People for Research magazine. A new issue is out now! Click here to read it online or download it for free.
Watch this space or click here to join our mailing list for news and updates on GDPR and other issues affecting user recruitment.
If you would like to find out more about our in-house participant recruitment service for user testing or market research get in touch on 0117 921 0008 or firstname.lastname@example.org.
About the author: Jess Lewes is the Director of Projects at People for Research, and is passionate about supporting the UX and market research community with high quality recruitment. She is also a source of knowledge for best practice in participant recruitment.
About People for Research: We recruit participants for UX and usability testing and market research. We work with award winning UX agencies across the UK and partner with a number of end clients leading the way with in-house user experience and insight.
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