6 Steps to create a successful user recruitment brief [infographic]
Almost two years ago, we wrote a blog on how to create a successful participant recruitment brief with a special focus on user experience (UX) and usability testing projects. This week, we got inspired by that same blog and shared some precious user recruitment brief tips with the experts that attended the latest South West UX meetup at our Bristol-based offices.
Many new enquiries People for Research get are from clients who are working to incredibly tight time frames that are immovable. For example, it may be digital transformation and the client is working in an agile environment. The client knows that it would be valuable to get some customer insight about the user experience of their website or service before making a particular decision or changing a design.
When faced with a short time frame, it can be tempting just to take whatever information has been provided in an email or rushed phone call, and just get on with the recruitment. However, this is the easiest way of increasing the risk of not meeting the deadline, and potentially recruiting unsuitable participants.
Here is our basic visual guide for a good user recruitment brief with six steps to keep in mind.
For a more detailed guide and lots of extra information, read our previous blog on how to successfully create a good user recruitment brief for UX and usability testing, as well as more traditional market research.
— People for Research (@people4research) January 18, 2017
If you would like to find out more about our in-house participant recruitment service for user testing or market research get in touch on 0117 921 0008 or firstname.lastname@example.org.
About the author: Jess Lewes is the Director of Projects at People for Research, and is passionate about supporting the UX and market research community with high quality recruitment. She is also a source of knowledge for best practice in participant recruitment.
About People for Research: We recruit participants for UX and usability testing and market research. We work with award winning UX agencies across the UK and partner with a number of end clients leading the way with in-house user experience and insight.
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