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Did you know that over 2.7 million people in the UK are colour blind? Although colour blindness is not usually seen as a disability, it affects the way people use the internet and their right to web accessibility.
It could mean, for example, that some links are invisible within a website’s colour scheme, which prevents colour blind people from noticing them and opening pages that could be useful.
Making the lives of colour blind people a bit easier is as simple as changing some colours on websites. However, as you might have noticed, not all companies with a web presence worry about this. This is why we launched the #MakeTheWebAccessible campaign earlier this year, to encourage more companies and organisations to improve their digital products’ accessibility and help to build a more inclusive world wide web.
Recently we decided to ask some of our clients what digital accessibility means to them. The answer is below:
As experts in recruitment of people to test digital products like websites and apps, People for Research works with British and international companies and organisations, so we thought it would be interesting to find out what digital inclusion means outside the PFR headquarters.
It’s great to see that most people in the paid product testing and market research in the UK correlate digital accessibility with words like “fundamental” and “opportunity”. As one of the participants in the video states, “it’s all about the people.”
We have surely registered an improvement on the amount of accessibility testing we recruit for since the #MakeTheWebAccessible was launched in the beginning of 2016, so it looks like we are on the right path.
We are always trying to improve our website and our own web accessibility, so please email us – support@peopleforresearch.co.uk – if you have any suggestions.