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The future of user recruitment

By Jess Lewes

Business Development Director

Published:

2017 has already thrown up some exciting challenges for our user recruitment team; from recruiting over 200 teachers and teaching staff for a large government contract, recruiting users of virtual reality (VR) – including someone who uses VR in their workplace at an architecture engineering firm, and recruiting Welsh speakers.

Following our success from last year, we had planned a number of things for this year including opening a London office continuing to grow our team, and launching some new services.

Those of you who get our newsletter or avidly read our blog may already be aware that we have already achieved one of these objectives, as we announced the opening of our London office in April.

user research london user recruitmentAs Business Development Director, one of my personal objectives is to support the launch of new services within user recruitment.

Ahead of the talk I am giving at User Research London, a new conference focusing on user research on 16th June this year, I have looked back at where we have come from and how we have adapted over the last five years to keep up with the constantly innovating world of UX and what has occurred to me is that our core service of recruiting participants for user research and usability testing needs to be redefined.

Essentially, we can recruit people for any kind of research, be that lab based web or app testing, ethnographic in home studies, remote user research interviews, etc. But the process we follow with all methods is slightly different to suit both the client needs, the research requirements, and to ensure the participant has a smooth ride.

The first range of user recruitment services we are redefining are based on demand from our current customer base:

o Recruiting from customer lists or customer data
o Sourcing and approaching business participants and engaging them in research
o Providing a qualitative panel recruitment and management service

The first product launch is planned for later in May and if you would like to keep up to date with not only news of our new products, but also:

o Useful ‘how to’ guides to support your wider research strategy
o Blogs on how the user recruitment industry is maturing
o Information on news that will affect the industry such as the General Data Protection Regulation

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If you would like to find out more about our in-house participant recruitment service for user testing or market research get in touch on 0117 921 0008 or info@peopleforresearch.co.uk.

jess lewesAbout the author: Jess Lewes is the Business Development Director at People for Research, and is passionate about supporting the UX and market research community with high quality recruitment. She is also a source of knowledge for best practice in participant recruitment.

About People for Research: We recruit participants for UX and usability testing and market research. We work with award winning UX agencies across the UK and partner with a number of end clients leading the way with in-house user experience and insight.

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People for Research have a flexible lab space, with the ability to host usability testing, focus groups and in depth interviews.

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